19 Sep Standing Out in a Cluttered Market
Standing Out in a Cluttered Market
Everyone knows that the Event industry is an overwhelmingly powerful tool for brands to reach out to consumers. Whether it be trade shows, exhibitions or business-owned events, these touchpoints with publics are widely used everywhere.
So, how do YOU stand out in this cluttered market?
Here are just a few tips and tricks to understand how exactly to set yourself up for a Successful Event!
- Be branded to perfection
Know who you are – and tell everyone! Everything you do, the service you provide and the choice of presence, needs to scream your brand. This way, attendees know who you are before they even reach you, and can leave you remembering how they felt during the touchpoint, which directly affects your brand.
Focus highly on engagement. How can you both interact with the guest, whilst also gaining information which can later be adapted to aid in your development? The answer is, technology! Advancements in technology aid in consumer engagement and can later be used as another touchpoint – following up after the event!
- Think outside the box
Have an element at your event which is unique to the market, but on-brand for you. This could be a physical element – how you lay out your stand/event. Digital element – the technology you bring to the event. Or intangible element – the human touch and the service you provide.
- Have the right staff
Having the right people who are trained specifically for the service you are wanting to provide is key! The human touch is underrated at events, and this is by far the biggest opportunity to gain not only opportunity in a cluttered market, but also to leave your guests with a lasting impression.
So, how can Verve International help you?
We base our business on investing in the Human Touch– the Essence of your Event! Whether it be to dazzle the audience with entertainment and talent, or to provide you with feet on the ground for lead generation, we can tailor our services to you!
Get in touch to find out how you can #MakeItHappen, today!