Budweiser Angels

Location

Shanghai & Guangzhou

Date
Category
Events, Talent
About This Project

What do Budweiser, 10 breathtaking Bud Angels and the creative Verve International Team have in common? The Bud Angels Campaign, which brought huge amounts of engagement and brand advocacy to the famous Shanghai nightlife. A great activation with the Verve Talent Hostesses.

The chosen 10 Bud Angels who became the face of the King of Beers – Budweiser – attended 2 weeks of intensive training at Verve International’s Budweiser Academy, where they were taught all about the history and USPs of the brand.

After receiving 12 hours of intensive studio training in dance and performance, The Angels were ready to impress and shine at a series of Budweiser Launch Parties, celebrating the new brand positioning!