Mini Cooper

Location

Shanghai, China

Date
Category
Events, Talent
About This Project

MINI required a massive quantity of over 300 Verve staff for their roadshow campaign to promote the launch of the MINI Cooper S across 4 markets in Asia. Verve was invited to host and provide registration staff,  welcoming hosts, ambassadors & runners for this amazing launch in China, Japan & HK, covering 5 cities. Verve’s team of professional staff ensured that all guests were thrilled to see this spectacular brand & vehicle!