31 Oct MAKE THE MOST OF DIGITIZATION THROUGH WECHAT FOR YOUR NEXT EVENT
MAKE THE MOST OF DIGITIZATION THROUGH WECHAT FOR YOUR NEXT EVENT
It is well known that Event Marketing is booming in China…
But have you ever considered the great potential of WeChat to boost your Brand at your next Event?
Chinese clients are very tech-savvy and experienced, willing to exchange their data with your company for an unforgettable customer experience which delivers lots of engagement and memorability!
So… why don’t you invest more in digitizing your Event in Asia?
Here we are with some reasons to digitize and tailor your Event Marketing:
- Online to offline (O2O) experience to let your customers interact with your company before, during and after your Event
- Experience augmentation through VR, AR and gamification
- Data generation and gathering, making it easier to measure your ROI after the Event
Why WeChat is the best platform to do it?
- Its multi-purpose focus and ubiquity allows you to do everything you need…
- It is the largest and most dominant social network, with OVER 1 BILLION MONTHLY USERS!
- With massive communities of influencers to exploit to drive more traffic and sales!
Here some basic steps to make the most out of WeChat for Your Event:
- Create your business account to spread awareness and leverage the Event
- Broadcast the Event by sending group messages and tickets
- Don’t forget Mini programs! WeChat offers them as extensions of your official account to develop services like eCommerce, coupons, photo sharing, questions, etc. for a full digital consumer experience.
- Digital interaction during the Event with live stream and social media engagement
- Customize messages, send surveys and post event promotions
Digitization, especially through WeChat, is a must-do and a must-have to succeed in China & Asia!
But… it is not all purely about technologies, right?
If you are on your way to your next Exhibition or Event in Asia, get in touch to find out how Verve can #MakeItHappen by providing you with the most talented and tailored Staff!