Why China? There’s a lot of buzz surrounding the country, but why should you consider hosting an event, trade-show, or exhibition there? On top of the many experts detailing how China is the new global, economic hub, with a rising population with increasing disposable income,...
News is spreading fast about Asia opening back up for business! Events, trade shows, and exhibitions will be thriving once more, but the question now is what next? Though countries like China, South Korea, Japan, and Singapore are well on their way to recovery before...
While the event industry is slowly crawling towards a restart in the West, with many cities still dealing with shutdowns and limitations caused by COVID-19, countries in Asia are moving forward - and fast!Countries like South Korea, Singapore & China have handled these crises well,...
The event industry has become a bit more challenging, with COVID-19 in the mix, perhaps a bit frightening! As trade shows, exhibitions and events begin to make a reappearance in Asia and across the globe, how can you and your event staff take the necessary...
Emerging Roles in The Event IndustryThe Event Industry concept may sound a little confusing to people who are not or not yet operating in the sector. People may think it is just simply about planning or managing Events but… there is a world behind! The...
Have You Ever Considered the Potential of Events and Exhibitions as a Marketing Investment?Events, Conferences, Exhibitions and Trade Shows are huge investments for companies… they require lots of organization and planning, especially in terms of budget… but:...
5 Must-have Skills to be a Successful Event ManagerThe Event Industry can be messy, stressful, demanding and very challenging!Here we are with 5 must-have skills a successful Event Manager should manage to own, and to constantly improve!CommunicationEverybody knows… communication is key! As a...
Allow me to take you through a typical event that you may have come across in the Middle Kingdom - be it a gala dinner, conference, product launch or brand activation. Guests arrive all ready for an exciting and unique evening, they enter the reception...
Are you a techno-phobe? Then start confronting your fears.I’ve been part of the marketing and events community for over a decade, and as things change, as they normally do, nobody could predict the impact of technology on our lives.Nobody could have predicted the almost exponential advancements in consumer electronics. Smartphones have almost become smarter than us. Cars...
What makes an event great? How can a young company compete with the older, more established agencies? Why do what the competitors do? Why not be the first to have an event on another planet?My company was recently honored to have been selected to showcase...